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You know that collecting information on visitors to your (or your client’s) website can help tailor goods and services. It offers insight that previously could only be gathered through expensive research. Today, though, data collection can be easy and inexpensive.
But with this type of information, businesses face a daunting task of protecting the data and telling visitors and/or consumers what will be done with the information. Regardless of whether site visitors read the terms and conditions, companies can’t overlook the creation of policies that set out how such information will be used.
The problem with most companies is that ‘Marketing’ may want to collect certain information and use it as a competitive advantage, ‘Compliance’ want to see an audit trail and your company, may want to convey a different sense of privacy, which could create internal conflict.
Personal information can be anything that can be used to identify an individual, not limited to but including name, address, date of birth, marital status, contact information, ID issue and expiry date, financial records, credit information, medical history, where one travels, and intentions to acquire goods and services.
In the case of a business it is often a statement that declares a party’s policy on how it collects, stores, processes and releases personal information it collects. It informs the client what specific information is collected, and whether it is kept confidential, shared with partners, or sold to other firms or enterprises.